It’s official, Kendrick Lamar’s DAMN notched the highest first week sales numbers of 2017, moving 610,000 equivalent albums, over 100,000 more than Drake’s More Life. This is Kendrick’s third #1 release of his career. Toss Humble’s near chart topping success—debuting at #2 on the Billboard Hot 100, the first rap song to do so since Eminem’s 2010 “I’m Not Afraid”—and it’s clear K.Dot can put numbers up all across the board. Kendrick Lamar’s catalog is historically competitive. Is there a legit reason why he can’t be the GOAT? Let’s break it down.

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NOTES:

The Great Kendrick Lamar Debate: https://youtu.be/fBtdyBu1h5c